Your favorite movie or advertising space?

The Sandlot, a very popular movie about a boy's journey to play baseball. I have watched this movie well over fifty times and every single time I find something new. I recently watched it again and picked up things I had never found before and I was shocked to find the amount of advertisements within the time frame of one hour and forty one minutes. This movie is set in the 1960s with a group of nine boys who spent the summer together encountering many obstacles along the way. We meet the Sandlot gang but along the way we also meet advertisements for coca-cola, P.F. Flyers, Spalding baseballs, Big Chief chewing tobacco and many others.

Even though this movie was released in the 90's the advertisements within the film still attract the attention of its viewers. Who are these viewers? The younger generation. People who are older have the ability to overlook these things because they know that those advertisements are being put there fir a reason. Children are more likely to subconsciously absorb what's being put in front of their faces without even realizing it's there.

P.F Flyers, to you they may just look like a sneaker, something very similar to a converse. Within the movie The Sandlot they don't just show this sneaker a bunch of times but it is actually talked about. At the climax of the movie as Benny is putting these on we hear the voice over say "P.F. Flyers a sneaker that was guaranteed to make a kid run faster and jump higher." That phrase was incorporated into this story. We see ads for coca cola and that is the only thing the boys drink, Spalding baseballs are the only type of baseballs they used and when the camera zooms in on the baseball we can clearly see "Spalding". Even as the team is trying out chewing tobacco, one of the characters says, "Big Chief the best" and all we see is the package. I am sure that Big Chief is not the only type of chewing tobacco but the character didn;t even need to tell us what it was. There is one point in the movie before the plot comes into play, the voice over of Smalls is telling us about the "biggest pickle they could ever get into" and the camera zooms in to an ad on the side of a building for dog food. For years I never understood that part and questioned myself as to why i never understood the meaning behind that. It was the most recent time that I watched this movie that I came to the conclusion that maybe it wasn't me just not understanding all those years, but that it was just advertising.

Every day we notice new things, whether it be in the movies we have seen numerous times or in our everyday surroundings. It came to my attention that advertising is everywhere, and yes it is more apparent in recent years. In this movie advertising wasn't done in a way that it compromises life's morals, it was just put in there to do it's job. Sometimes we don't realize things even when they are put right in front of our faces, advertising is known for that.