Thursday, May 20, 2010

Invisible Children, Not Just Any Documentary

There's a documentary. You watch it. You hear what it has to say. You more than not believe in what it has to say. It empowers you. Does it empower you enough to act? Does a documentary usually ask something of you? The answer is no, documentaries are usually made to get a point across but they usually do not expect there viewers to act upon what they've seen. They don't normally ask you to raise money, make bracelets, take trips to Uganda, a movie doesn't normally ask that of you.



The documentary Invisible children does. It asks it's viewers to do more than just see it and feel and then go home and go on Facebook, it asks you to act. This documentary was not made by some middle aged man with a hired camera crew and a simple message of "This is how bad McDonald's is for you", not that that documentary didn't impact me because I got sick afterward and won't eat it, but Invisible Children asks you to feel enough to do more than just feel for them. Today's generation, we don't act enough, we don't get up off of our new found technology and go out and make a change. This documentary was made by teenagers, some of you may wonder "why would they do a stupid thing like just get up and go to Uganda?", but I'm asking you why not? Why is it so hard to believe that if someone believes in something enough that they can get up and do something about it?

My senior year in high school I was in a class called Senior Experience and we started raising money for Invisible Children. No we did not have the funds nor the permission to go over to Uganda but we didn't just throw our hands up in the air and do nothing. We made the bracelets they sell online, we put on a fashion show, we locked a boy in a show case (willingly), we went around to every classroom and explained the concept of Invisible Children. Word of mouth goes a long way in the advertising world but this Documentary asks you to act. We raised money for Schools for Schools where your school competed against other schools to raise money to give these children new schools and textbooks. The class of 2007 started a trend in Calhoun High School because three years later it's still going on and one student one the trip to Uganda.

http://www.invisiblechildren.com/home.php


The website of Invisible Children shows you all the different ways to fund raise as well as to donate. Each color bracelet they sell represents a different child that had been a part of this movement. This isn't any old documentary, it's an advertising documentary, advertising it's product as well as it's fund raising aspect.

2 comments:

  1. Emotion - when you feel you see reason
    Logic - when you think you hesitate

    this is ALL emotion... with purpose. this is classic cause marketing at it's best.

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  2. Invisible Children is one of my favorite charities out there. I love the fact that 3 young men had enough courage to impact the world as they did. I agree with you. Whomever says it's crazy to go out there and help others without reason, is truly the crazy one. Isn't that what the world should be? People helping others because they want to, not because it necessarily benefits themselves.

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