Ultimate Control

Growing up when it came to the media you either conformed to the schedules of others or, "oops, sorry you're out of luck." Present day that way of life is almost mocked, you see groups on Facebook, become a fan of "When you were little having a reason to wake up early on a Saturday morning to watch cartoons", who does that anymore? Even young kids understand the concept of DVR, they don't have to wake up at 7AM, they can wake up at 10 play Wii Sports and then watch Spongebob. Society is not conforming to the media anymore we are taking control and the media is conforming to society. Most people these days, even kids are running around with a million things to do and don't have time to be restricted to the schedules of television shows but don't want to be without them either.

We control the media, you can gain internet access on almost any cell phone and now even your ipod. Someone has a question, no you don't have to wait until you get home to figure out the answer you can Google on your phone or your laptop. You don't want to wait in line to buy movie tickets log on to fandango and print out your ticket online, same thing with concert tickets just go to Ticketmaster.com. This society is a mobile community, always on the run but more connected to the media than ever. Even grocery shopping, something people years ago would have said there is no way that the internet and grocery shopping can be connected, wrong. Now we have Peapod.com, you can grocery shop online and someone from your nearest store will deliver it to you.

The phone in present day is even being used less and less, you can order clothes online, you can order food online. Infomercials, "call now and we'll take ten dollars off your purchase," they now have websites too. Even though the actual calling process isn't being used so much you still can't be without a cell phone, but now our cell phones are being used more than ever but not for calling but for texting and internet.

Ashton Kutcher not too long ago did a little experiment on the television v.s. the web through Twitter, he talks about the television and the web becoming one. Ashton took on CNN to see who could reach one million followers on twitter first, to show the power of social media that we create the content that we want to see. As years go by society wants more and more at their fingertips, we decide, we control what we see and when we see it.

Below is one of Ashton Kutcher's Ustream videos about his Twitter Duel:

http://www.ustream.tv/recorded/1393560